When it comes to owning a business in this day and age, having a website that is fully functional and eye catching is a must. You can no longer go with just newspaper advertising or other offline ads and expect to see huge results. Online is where it’s at!
Once you have a website, how do you make sure that your traffic to the website is on a steady increase instead of up and down? Well, one way to do that is by adding a blog to your website.
What is a blog?
In basic terms, a blog is content on your website where you share pertinent information. It could be recipes on a cooking website, tips on how to do small-around-the-home jobs, or information about new items in the industry you’re working with. It is also a place to share important aspects of your business or ways that you can help clients improve their daily lives.
By adding a blog to your website, you can ensure that people have a reason to visit your site daily and to interact with you and your company.
What if you are not a writer?
You can probably share more than you realize on your blog. By working up a list of topics, items, or frequently asked questions that you want to work on, you can get a starting point for a post.
What most business owners find helpful is to hire a content writer that can assist you in getting quality content up on your site. Having someone like Websites by Toni can help you to have quality content that stays updated on your site.
What does SEO mean?
Search Engine Optimization is the process of increasing the number of people that find your website based on results through search engines such as Google, Bing and Yahoo. Your online marketing plan should include key terms that match your business niche, website optimization and off-page SEO. That means if someone searches for something regarding your industry, you want your business to have that key search word or term so your site is pulled up as a go to for the question or information.
Incorporating SEO and blogging on your site is now a must for every business. Give us a call or visit our Contact page today to see how we can help you!